Exclusive Genetics

Added value for your business

At Grup Roig, we work with specialised breeders in the ornamental sector to offer our customers exclusive varieties, new genetics and innovations that add value to every crop.

We share our partners’ commitment to quality and innovation, always looking to provide solutions that meet growers’ needs and help them achieve better results.

Our collaboration with Selecta

Since 2014, Grup Roig has been the exclusive distributor of Selecta one® in Spain and Portugal, offering its full range of varieties to the professional market.

This collaboration allows us to provide our customers with innovative, high-quality varieties, together with our technical expertise and personalised service, tailored to growers’ needs.

Specialised genetics for every crop

Gediflora
World leader in Belgian Mums chrysanthemums

Gediflora specialises in the development and propagation of spherical-shaped chrysanthemums for professional growers. Its Belgian Mums range stands out for the uniformity, vigour and quality of its varieties.

Proven Winners®
Varieties that make a difference

Proven Winners® develops and selects high-performing ornamental varieties, supported by an extensive international network of breeders and specialists. Its varieties stand out for their ease of cultivation and abundant flowering.

Sicamus
European leader in Hydrangeas

Sicamus specialises in the development and production of Hydrangeas for professional horticulture. Its collection brings together varieties selected for their quality, innovation and strong performance in cultivation.

Royal Van Zanten
Innovation in Alstroemeria

Royal Van Zanten develops new Alstroemeria varieties through an advanced breeding programme. Its varieties stand out for their uniformity, vigour and performance in cultivation.

Diem
Next-generation Hibiscus

Diem specialises in the hybridisation and breeding of Hibiscus rosa-sinensis for professional horticulture. Its breeding programme develops varieties that stand out for their uniformity, quality and performance.

Desafio Jasmim
Shrubs, grasses and perennials

Desafio Jasmim specialises in the production of young plants of shrubs, grasses and perennials propagated in vitro. Its commitment to innovation allows it to offer uniform, healthy plants adapted to the needs of the ornamental plant market.

Hendriks Young Plants
Specialists in Pelargonium and Fuchsia

Hendriks Young Plants is a family-owned company specialising in the hybridisation and selection of Pelargonium grandiflorum Elegance and Fuchsia Bella®. In recent years, it has also expanded its specialisation to Osteospermum and Argyranthemum, developing new varieties for professional horticulture.